Graph Tech is Off to Music China, 2017 in Shanghai!

This October, Shanghai will be hosting Asia’s largest and most exciting music industry event yet again - and Graph Tech’s going!

This October, Shanghai will be hosting Asia’s largest and most exciting music industry event yet again - and Graph Tech’s going!

The 16th Annual Music China exhibition, held at the Shanghai New International Expo Centre, is expected to draw over 90,000 visitors from more than 86 countries and regions around the world. Last year, over 1,900 international and domestic brands and suppliers were in attendance, making the event a tremendously attractive exhibition for industry experts across the board.

For OEMs and guitar makers, this exhibition opens up opportunities for the development of new markets. As an exhibitor at this event, you would not only be exposing yourself to the media, but to music schools and conservatories, wholesalers and retailers, agents, exporters, manufacturers and more.

“The Shanghai show has grown so quickly in the last 15 years...from a hotel, to a hotel with some tents, to what it is today. It is one of my favorite shows to attend and is an integral part of connecting with our customers and generating new ideas. I can't imagine not attending.” - Dave Dunwoodie, Founder, Graph Tech Guitar Labs

Music China provides first-hand industry news, helping attendees stay ahead of the curve. Varied fringe programs, educational workshops, industry forums and key speakers will shed light on everything from inventory control, to enterprise development.

Ten different international pavilions will be showcasing specialized products from their countries of origin across a record-breaking space of 112,000 square meters.

Some of the world-famous industry brands and manufacturers you’ll see around the exhibits, include:

  • ABRSM
  • AXL
  • Bluethner
  • D’Addario
  • Fazioli
  • Fender
  • GEWA
  • Hal Leonard
  • Hsinghai
  • Ibanez
  • Kawai
  • Korg
  • Marshall
  • Medeli
  • Music Sales
  • Pearl River
  • Peavey
  • Roland
  • Sabian
  • Samick
  • Schott Music
  • Steingraeber
  • Steinway
  • Tama
  • Yamaha

...and even more.

If you work in the music industry or are a professional musician, this is an event you can’t miss. Visitors have the opportunity to learn about the latest developments, trends, and products from across a wide spectrum of musical specialities and fields.

And, of course, aside from the variety of seminars and panel discussions to attend, a music exhibition wouldn’t be complete without a good smattering of live shows over the four-day event! Catch a glimpse of some of your favourite musicians and watch iconic instruments in action.

If you’ll be at Music China this year, look for Graph Tech’s own Dave Dunwoodie for a chat and a selfie! Bonus points if you post the photo and tag us in it on Facebook, Twitter, Instagram or LinkedIn.

*Cover Image Photo Credit: The Music & Sound Retailer

Back to blog